About
I build products, product teams and the operating system that ships outcomes
I started as an engineer, co-founded a startup, then spent two decades leading product at Meta (WhatsApp), J.P. Morgan, PayPal, UBS and a UK fintech startup. The common thread is commercialisation: getting from an idea to something customers pay for, with a team that can keep doing it without me.
Career journey
22+ years of building products
2026 - present
Fractional Product Leader, InvoTools; Founder, Level9AI
Post-purchase agentic commerce: vision, strategy, pricing, positioning, brand and roadmap; AI Product and Solutioning startup delivering agentic automation for smart buildings, lead-to-revenue systems and AI Product Practice for UK and EU SMEs.
2022 - 2026
Meta (WhatsApp)
Click-to-WhatsApp Ads signals and governance, business messaging, integrity.
2020 - 2022
J.P. Morgan
Free DataQuery product to $8M+ ARR SaaS.
2019 - 2020
UK fintech startup
SaaS MVP in 5 months, product team 0 to 40+.
2018 - 2019
PayPal (APAC)
SMB merchant onboarding, KYC activation, Business Debit Mastercard.
2014 - 2018
UBS
Research Tech and CRM: #7 to #1 in IB Equity Research.
2004 - 2006
PeerMe (co-founder)
Video-calling startup: $5M+ raised, 50+ team, 200K+ users.
Approach
How I work
Commercial first
Every roadmap decision is tied to revenue, retention or risk. If it isn't, it waits.
Founder-fluent
I translate the founder's proposition into something a team can build and a customer will pay for.
Evidence over opinion
Small, fast validation loops beat long strategy documents.
OKRs that people use
A short list of outcomes, reviewed weekly, owned by named people.
Leave capability behind
The goal of a fractional mandate is a team that no longer needs one.
Education
Background
- MBA (Distinction), London Business School
- M.Tech, IIIT Bangalore (General Electric Scholarship)
- B.E., Anna University (Gold Medal, 1st rank)
- Six Sigma Green Belt
- Ex-engineer: Java, Spark and Hadoop, data platforms