Ongoing product leadership
Fractional Product Leader
Senior product ownership 2-3 days a week: strategy, roadmap, monetisation, hiring and OKRs, without a full-time executive hire.
Pricing on request after the intro call
What you get
- A product strategy and revenue-aligned roadmap your board and team both believe in.
- Your proposition translated into sequenced, testable bets.
- Pricing, packaging and commercialisation decisions made and evidenced.
- OKRs, metrics and a discovery cadence installed and running.
- A product hiring plan, first PM hires, and coaching for the product people you already have.
- A board and investor-ready product narrative, with positioning and brand where the proposition is still unclear.
- A team that can run without me when the mandate ends.
Who it suits
- Series A-D startups between product leaders, entering a new market, or with a product org that has outgrown the founder.
- Founder-led or technically led companies whose proposition needs commercial shaping.
- SMEs without a product function that are building software or AI products.
- Investors and boards that need interim cover or portfolio product support.
How it runs
- 2-3 days a week, remote or hybrid, reporting to the founder, CEO or board.
- A 30-60-90 plan agreed in the first month, with outcomes tied to revenue, retention or risk.
- Weekly founder check-in; monthly board-ready product update.
- Interim cover, ongoing leadership or advisory shape, agreed up front.
Where my experience applies
- Monetisation and pricing: free product to $8M+ ARR (J.P. Morgan).
- B2B SaaS and data products: AI-driven search and recommendations, APIs and partnerships.
- Platforms at scale and privacy-first products: WhatsApp business messaging for 200M+ businesses.
- Payments and merchant onboarding: SMB signup, KYC activation and the Business Debit Mastercard (PayPal).
- Building product orgs: 0 to 40+ at a startup; 12 to 60+ at UBS.
- AI-enabled products: agentic commerce vision, strategy, pricing, positioning and brand at InvoTools; agentic automation at Level9AI.
Evidence
Concept to commercial outcome
Free tool to $8M+ ARR in about 18 months (J.P. Morgan): repositioning, pricing and packaging, tiering and P&L ownership; 0→12 enterprise clients.
Concept to MVP in 5 months to Series A (UK fintech startup): 50K users, product team 0 to 40+, an OKR operating model.
Interested?
Send me the gap in one line, or book a 30-minute call. I reply within 48 hours.